Branding – Why is it important?

Google, Facebook, YouTube, Adidas, Nike, McDonalds – When I even mention about these names, you already have the picture in your mind. How? Trust me, if Google was not a brand, you would be laughing your way at the name. What about Facebook? It doesnt even mean anything. But what makes people remember them? The BRAND! There are several core elements that drive the branding force in creating a super brand....