We need flash. Too bad.

Steve Job does think he can change the world. I totally respect the way he has marketed iPhone and made it planted into every human being’s mind. If I’d fallen for iPhone too, that would’ve just mean another “Coca-Cola” strategy to me. However, his recent lengthy written speech about going against Flash has made me sour towards them....

Branding – Why is it important?

Google, Facebook, YouTube, Adidas, Nike, McDonalds – When I even mention about these names, you already have the picture in your mind. How? Trust me, if Google was not a brand, you would be laughing your way at the name. What about Facebook? It doesnt even mean anything. But what makes people remember them? The BRAND! There are several core elements that drive the branding force in creating a super brand....